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Saturday, April 10, 2010

My International Book Promotion Tour

It’s mid-April already when our thoughts turn to showers, flowers, and our yearly contributions to the IRS. And we're all trying to scrounge up enough deductions to lower our tax debt to zero dollars or less.

Listen up, all you authors, I’ve found the solution to your tax problems.

On March 31, my guy Mike and I embarked on an intensive seven-day international book promotion tour at Sandals Whitehouse in Jamaica. On our very first evening we dined with prospective buyers from such far-flung locales as Toronto, Texas, Pittsburgh, and Jamaica, naturally. As it happens, one of our dining companions was a middle school librarian. Not missing a beat, Mike told her about FAIREST OF THEM ALL. With a winning smile I recited my memorized synopsis, and she ordered a copy from Amazon that very night.

If that’s not book promotion, what is?

For the rest of the week Mike and I celebrated our success with rum cocktails and scrumptious meals interspersed with kayaking, sailing, snorkeling, reading, relaxing, and walking along the beach. As you might have guessed each activity was meticulously planned with book sales in mind.

By the end of the week I was able to report one confirmed book sale. But who can say how many more copies will sell as a result of that contact? One hundred? One thousand? Ten thousand? The potential sales are limitless!

This afternoon as I prepare my taxes, flushed with success—and sunburn—I’m confident the IRS will say, “No problem, Mahn!” when they see I’ve deducted the entire cost of my Jamaican book promotion tour. Don’t you?

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